This season heralds our most unexpected and innovative collection yet!  A collision more explosive than the Big Bang Theory, this is where science meets the streets. Say hello to the N.E.R.D collection, acronym for Never Ever Ruin the Drip, this collection will be sure to answer all of your kids clothing woes. Our groundbreaking stain-free streetwear is designed to save you time, energy and hassle. Liquids will drip straight off our new collection pieces, for more stodgier stains, simply wipe and go. No more unexpected outfit changes, whether you're heading out or staying indoors, your kids will remain in the same clothes from AM to PM.

What’s more about this season's collection, none of this sophisticated technology compromises our buttery-soft fabric, which is made from the softest premium cotton. Let this season's intensely vibrant colour palette breathe life back into your kids wardrobe.

 

What is Resistain®?

Resistain® is a revolutionary new liquid-repellent and stain-resistant fabric. In a league of its own, this complex nanotechnology changes the molecular structure of our fabric making it hydrophobic, so liquids and sauces can’t bond to the material.

Kids are renowned for their messy play, in fact as a parent, accidental spillages and stains are part and parcel of raising kids. So we decided to create the ULTIMATE elevated basics for your convenience, making even the messiest of accidents a breeze to clean up.

The Future Is Now, Join The Resistance.